OOH Advertising

I was Lead Designer on all OOH Advertising for Datto’s IPO in October 2020, including an animated wall at the New York Stock Exchange and two billboards, one in Times Square and one in Silicon Valley. While Datto sells products only to Managed Service Providers (MSPs), these ads were designed to introduce the company and its mission on a global, public scale for the first time. We crafted updated copy specifically for this broader audience, and I designed a sub-brand utilizing an icon pattern to visually tell Datto’s story as the MSP Technology company.

Responsibilities: Copywriting, Brand Design, Animation Art Direction